Animals Home and Corporate Engagement Programme
works closely with multi-national corporations, national companies
and small- to medium-sized businesses to identify, design and
implement alliances that leverage the strengths of the corporate
sector on behalf of the animals.
include efforts driven by multi-faceted partnerships, strategic
philanthropy, cause-related marketing initiatives, employee-giving
programmes, special events, greeting card sales, and support of
By working together, companies help to support AH’s programmes and emergency relief efforts as well as advance awareness campaigns on issues vital to animal welfare.
Partnerships with companies take on many shapes and forms. They range from collaboratives on programme initiatives to partnerships that highlight and promote action on specific issues to campaigns to raise awareness and build support among stakeholder groups that advance AH’s mission. All partnerships are characterized by a shared agenda, mutual respect, and a leveraging of each organization’s respective strengths.
When a company supports the work of AH through a grant, contribution or provision of in-kind assistance, it not only helps raise awareness about animal welfare but also helps and supports work at the ground level in rescuing and ensuring immediate reporting against cases of animal cruelty. At the same time it also strengthen the corporate image, demonstrate the corporate’s commitment to social responsibility, boosts employee morale, and promotes positive customer relations. Strategic philanthropic investments in AH have great impact, for the scope and reach of AH and its expertise in issues important to animals is unparalleled. Often companies will complement their philanthropic efforts with other efforts in support of AH involving their marketing and communications departments.
cause-related marketing programmes allow a company to offer
consumers the opportunity to support AH with their product
purchases. Linking a company’s sales campaign directly to AH is an
effective way for a brand or product to engage consumers, boost
sales and enhance its corporate image. When AH is the beneficiary of
a cause-related marketing activity, it receives either a percentage
of the retail price or a fixed amount negotiated with the company.
initiatives can also be developed with AH, whereby corporations
engage their customers to support AH either through direct-cash
purchases or other innovative customer campaigns.
Programmes There are many innovative and effective ways employees
can be engaged in supporting AH’s work. Some include
e-philanthropy campaigns, online giving, automatic payroll
employee matching gift programmes.
offers corporate partners a unique opportunity to align with the
leading and most respected animal welfare organization to
ensure the health, safety, and protection of all animals.
that the private sector can be an important partner in addressing
problems related to cruelty against animals and raising awareness
about animal welfare on many levels, AH enters into alliances with
companies that are characterized by shared agendas that leverage
each organization’s collective strengths.
most successful corporate partnerships are multi-faceted and
integrated into a company’s public affairs, philanthropic,
marketing and communications strategies. There are many ways to
shape a high-impact partnership. Activities may range from
sponsoring international, regional and national events to developing
multi-stakeholder partnerships to investing in multi-year grants
that support AH’s core programmes.
partnering with AH in cause marketing, corporations can build brand
awareness, enhance retail, client and customer relationships, and
increase sales and market share. Strategic grants and
contributions can support programmes aligned with the company’s
interest and core competencies, involve employees in several
ways such as through giving and matching gift programmes, and
leverage gifts in-kind.
AH can offer communication and PR support through the following assets: well-known Ambassadors and Supporters of AH; global and national communications networks, websites, donor magazines, and mailings.